How strong is your real estate content marketing?
Most real estate agents are failures.
That sounds harsh, but it’s the truth, as it is estimated that as many as 87% of all real estate agents won’t make it in the industry and will leave to find something else within a year or two of starting.
Now, 87% is an incredibly high rate of failure, but what you should be focusing on is the fact that 13% of these individuals succeed and these are the people making the money.
What’s the difference between a successful real estate agent and an also-ran or someone who quits after being in the industry for a year or two?
The answer is surprisingly simple: Not Much!
I’m going to let you in on a little secret and it’s something that I hope to help you with in the future. Realtors who have reached the height of their profession have done so by having a plan, getting the right exposure, and building trust.
That’s it.
It doesn’t mean that they’re more knowledgeable or better salespeople than you, they have just done a better job of selling themselves to their target audience. They’ve put their names out there as much as possible and people in the local area now know them. It’s just like politics where the incumbent usually wins because his or her name has been out there for years.
The good news is that there is plenty of room at the top, as long as you take the necessary steps and grab your share of the market.
As I mentioned before, getting the right exposure is incredibly important. The top-selling real estate professionals have no problem finding listings people they are approached daily.
Why?
Because their names are everywhere and clients associate name recognition with expertise. Like I said, it doesn’t mean that these individuals are better than you, they simply have more exposure in your local market.
So what can you do to improve your real estate marketing?
Getting your name out there sounds easy, but the problem is that it can be expensive to take out full page advertisements in the newspaper (not to mention the fact that newspapers are dying a slow and painful death) or on local television.
You probably also know that the top real estate agents have built-in advertising through the signs that seem like they’re up on every street signaling their listings.
You don’t have any control over that because buyers and sellers are going to choose who they want to choose and those agents are going to build their empires even further.
What you do have power over, however, is what goes up on your website, how many people see it, and the value that it provides for prospective clients.
This is where real estate content marketing comes into play
Think about it for a second. Say, for example, you are buying a boat, but you don’t know anything about marine vehicles and, therefore, have no idea what to look for.
You explore a number of websites and find plenty of people selling boats, but no one provides you with the information that you are seeking. Finally, you come across a company that specializes in selling boats and also has a website that includes a buyer’s guide, various lists on what to look for, and a wide variety of other information on boats.
This information is well written, obviously researched, and provides you with far more value than any other website that you have visited.
Are you more likely to return to that website? When the time comes to purchase your boat, would you be more likely to buy from that site?
What the boating website has done is created loyalty by providing you with free information that you were seeking and this is what real estate agents can now do through content marketing.
The goal is to provide potential clients with as much information as possible so that they return to your website frequently and when the time comes to buy or sell a home, you are their first choice.
This is what real estate content marketing can do for you
The bottom line is that the majority of real estate buyers and sellers aren’t experts and are looking for someone to provide them with as much information as possible.
Now, you could seek out these buyers and sellers, answering all of their questions and taking a great deal of your own time, or you could set up your website to answer many of these questions for them while providing real value.
This is the beauty of real estate content marketing, as it attracts potential clients to your site, provides them with something of value for free, and builds trust that is extremely valuable in such a competitive industry. The content gives you a method of standing out from the crowd.
You can’t afford to miss having well-written content on your website because it is exactly what clients are looking for when they venture out into this world on their own.
Give them what they want by trusting a professional to handle your real estate content marketing because the leads and conversions are sure to follow.
