Most real estate professionals that I speak with have one question:
How will a blog benefit me?
In many cases, these individuals have had a blog in the past, but didn’t notice any tangible results.
If you’ve made it to this page, there’s a good chance I’ve emailed you about working with me and you’re sceptical about blogging in general, my service, the cost, the benefits to your business, and a number of other factors.
That’s a completely natural reaction.
The truth about blogging is that it has to be done the right way in order for it to work.
Let’s look at the numbers a little bit:
According to the NAR, about 40% of all home buyers begin their search for a new home online. In addition, 84% of baby boomers and 94% of millennials use the internet at some point during their search.
In basic terms, almost everyone who is buying a home nowadays will use the internet at some point during the process.
The important thing to remember about this information is that 88% of all buyers use a real estate agent to finalize the purchase of the home, but only 33% of buyers find the home that they end up buying directly through an agent.
The gist of this information is that buyers are still using real estate agents, but aren’t relying on them to do the grunt work.
Buyers are busy and they want to research potential homes online before making the decision to view the home in person.
What Does This All Mean?
To bring this post back to the question at hand:
Yes, blogging works.
Companies that blog report generating 55% more visitors to their websites than companies that ignore the platform.
That’s absolutely huge!
If you’re able to generate 55% more traffic to your website than your competitors, your slice of the 94%-of-customers-using-the-internet pie will grow exponentially.
Keep in mind that you’re competing with many of the over 2 million active real estate agents in the United States.
Websites that blog also receive 97% more inbound links.
This means that more people will link to your website, through social media posts, forums, etc., driving even more traffic to your website and increasing your search engine ranking.
The key is to make your blog content insightful, engaging, and entertaining.
Anyone can copy and paste some outdated information to a blog page or post a few pictures of homes that they have listed.
The real value in blogging is providing real information to potential customers in an effort to get them to engage with you personally.
Try it out and I’m sure you’ll be surprised by how many people are taking the time to read your blog and how many leads you’re generating as a result.
How Much Blogging?
Here’s where it gets tricky.
There are estimates out there suggesting that companies that blog 11 or more times per month generate about four times as many leads as companies that only blog 4-5 times per month.
While these statistics might be true, I feel as though generating four or five HIGH QUALITY blog posts per month can be enough, especially in the real estate industry where new listings are frequently coming through, giving readers a reason to return.
The key, of course, is that the blog posts must be well-written, informative, and unique.
Kick-start Your Business
Supply in the real estate industry is at historic lows, so giving yourself any advantage possible is absolutely essential.
Email me at jeremi@jeremidavidson.com and we can get started today!
